Sosialisasi Digital Marketing Di SMK Pelita Gedongtataan

Authors

  • Armalia Reny WA Reny WA Fakultas Bisnis Universitas Mitra Indonesia
  • Sinta Merinda Fakultas Bisnis Universitas Mitra Indonesia
  • Viriski Ania Putri Fakultas Bisnis Universitas Mitra Indonesia
  • Eva Destriantika Fakultas Bisnis Universitas Mitra Indonesia

DOI:

https://doi.org/10.58639/im.v2i1.16

Keywords:

Socialization, Digital, Marketing

Abstract

The purpose of this socialization is to help teachers use social media as a means of promotion, provide an understanding of the importance of digital marketing in broad product introduction. The method used in this service is socialization and practice carried out at Pelita Gedongtataan Vocational School, Pesawaran Regency, Lampung Province. The results of this training and socialization are introducing the internet as a medium for communication, creating social media and managing accounts in an effort to increase the effectiveness of digital promotional media through the promotion of these activities.

 

 

References

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Rangkuti, Freddy. Strategi promosi yang kreatif dan analis kasus IMC.2009. PT Gramedia Pustaka Utama: Jakarta

Sulaksana, 2007. Integrated Marketing Communication, Jakarta: Quantum.

Saputra, Wahidin, 2011, Public Relations Teori dan Praktik Public Relations di Era Cyber, Depok: Gramata Publishing.

Tjiptono, Fandy,2009. Strategi Pemasaran: Manajemen Jasa, Yogyakarta:Andi Publisher.

Wiley, Yoeti. A. Oka, 1996. Manajemen Pemasaran, Jakarta : Perca.

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Published

2023-06-30

How to Cite

Reny WA, A. R. W., Merinda, S., Viriski Ania Putri, & Eva Destriantika. (2023). Sosialisasi Digital Marketing Di SMK Pelita Gedongtataan. INSAN MANDIRI : Jurnal Pengabdian Kepada Masyarakat, 2(1), 1–6. https://doi.org/10.58639/im.v2i1.16